Elon Musk: 2024 Get the M.E.M.O.® Person of the Year.
- Guilherme (Gui) Athia
- Feb 11
- 2 min read
Updated: Feb 25
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Four Questions to inspire decision-makers to build personal and company trust: M.E.M.O.® Map, Execute, Measure, and Optimize—The Framework for Trust and Governance.
The Get the M.E.M.O.® 2024 Person of the Year honors individuals who either reinforce best governance practices or challenge them to redefine leadership in transformative ways. In the Age of Opinion—where 5 billion social media users make trust more volatile than ever—Elon Musk’s visionary yet polarizing leadership has earned him the title for 2024. Musk’s ability to navigate this era of heightened scrutiny and influence sets him apart.
As CEO of Tesla, SpaceX, and owner of X (formerly Twitter), Musk has driven groundbreaking innovation while navigating high-stakes decisions, public scrutiny, and controversial political engagement. He exemplifies the complexities of modern leadership, challenging traditional governance norms with bold strategies and personal influence. Boards and CEOs can learn from his approach—understanding how governance, stakeholder trust, and business impact intersect in a rapidly changing world.
Looking ahead, Musk is poised to open a new chapter in governance. In 2025, he will serve as an advisor to the United States President through the proposed Department of Government Efficiency (DOGE), further solidifying his influence at the intersection of corporate and public leadership.
How are Musk’s leadership strategies aligned with the Trust Pillars of his companies, balancing bold innovation with accountability to stakeholders?
02.Execute:
Do the governance frameworks in Musk-led companies effectively mitigate the risks associated with high-profile decisions and public controversies?
03.Measure:
What metrics are in place to assess the long-term impact of Musk’s leadership on employee trust, investor confidence, and public perception?
04.Otimize:
What actionable lessons can Boards and CEOs draw from Musk’s leadership style to refine their own governance and trust-building practices?
*Trust Pillars are the core values and strategies that align your company’s objectives with stakeholder expectations, ensuring transparency and accountability.
Trust is the currency of sustainable business—lose it, and the cost is more than financial.
Benchmarks: Apple’s Leadership Transition: Lessons from maintaining stability and innovation post-Steve Jobs. Jeff Bezos and Amazon: Strategies for balancing rapid growth with stakeholder trust. Satya Nadella at Microsoft: A case study in transforming corporate culture and restoring trust.
What’s your perspective on Musk’s leadership and its impact on governance? Share your thoughts.
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Gui Athia—Mentor, Keynote Speaker, and Advisor. Author of Get the M.E.M.O.
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