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GUI ATHIA

M.E.M.O. in Action: A Governance Framework for Government Affairs, Investor Relations, and Corporate Communications.

Updated: Feb 25

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Four Questions to inspire decision-makers to build personal and company trust: M.E.M.O.® Map, Execute, Measure, and Optimize—The Framework for Trust and Governance.



M.E.M.O. in Action: A Governance Framework for Government Affairs, Investor Relations, and Corporate Communications.
M.E.M.O. in Action: A Governance Framework for Government Affairs, Investor Relations, and Corporate Communications. By Gui Athia.

At a time when public policy, corporate strategy, and investor expectations intersect more than ever, Boards must have organized information to guide and provide traditional oversight. M.E.M.O.® provides this framework so that the Board is well-informed about the annual plans proposed by the CEO and the executive team and how these plans are performing through clear indicators. Just as it is possible to quantify intangibles like brand value and intellectual property, it is also possible to quantify non-transactional relationships—provided they comply with legal and ethical standards.


How can Boards effectively leverage M.E.M.O. to integrate government affairs, investor relations, and corporate communications into impactful governance strategies?


 

Have Boards asked the CEO and external advisors to provide their views on the competitive impact of new public policies? What are the objectives and performance indicators, and how will they be reported?


 

02.Execute:

Have Boards required the CEO to establish strategic governance systems to coordinate government affairs, investor relations, and corporate communications, enabling quarterly and annual assessments with actionable insights?


 

03.Measure:

What KPIs and metrics are Boards using to assess the effectiveness of these integrated strategies, including their impact on regulatory outcomes, shareholder confidence, and corporate reputation?


 

04.Otimize:

How are Boards bringing their expertise and iterating on their oversight processes to ensure sustained alignment between executive performance, investor expectations, and public relations objectives?


 

*Trust Pillars are the core values and strategies that align your company’s objectives with stakeholder expectations, ensuring transparency and accountability.

 

Trust is the currency of sustainable business—lose it, and the cost is more than financial.


 

Benchmarks: Microsoft’s Quarterly IR-GA Review: A model for integrating regulatory developments into investor communications. Nestlé’s Stakeholder Metrics Initiative: A framework demonstrating how to quantify intangibles like sustainability and stakeholder trust. General Electric’s Lobbying Transparency Policy: A governance practice balancing compliance with proactive regulatory engagement.


 


What’s your Board’s approach to integrating governance frameworks for government affairs and investor relations? Share your thoughts.


 

Subscribe to Get the M.E.M.O.®:

On LinkedIn or via our website to receive insightful governance strategies, practical questions, and trust-building tools every Tuesday, straight to your inbox.


 

Gui Athia—Mentor, Keynote Speaker, and Advisor. Author of Get the M.E.M.O.


 

 

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