Institutional and Government Relations professionals needed an executive course of international standard and strategic propositions.

In 2013, Gui Athia designed and implemented the first Government Relations executive course in Brazil. After defending his thesis about the differences between doing lobby in Brazil and in the United States, Gui Athia realized that he needed to extend his legacy to colleagues, avoiding or reducing corruption and amateurism.

Gui introduced the course into one of the top business schools in Latin America, within the strategy department. He brought KPIs, techniques and practices, as well as business cases into the classroom. It was an immediate success. In addition to the great attendance and high participation interest, other business schools started to offer his Government Relations courses.