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Keynote Speeches     newsletters     podcasts     ONLINE EVENTS

Sports & Politics Meet in the Passion Field

public & private

KEYNOTE SPEECHES

Sports & Politics Meet in the Passion Field

weekly

NEWSLETTER

PASSION
FIELD

weekly

PODCAST

PASSION
FIELD

march 12 9am est

ONLINE TALKS

FROM THE SUPER BOWL AND THE OLYMPICS TO THE WORLD CUP: WHAT'S COMING NEXT

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30 years in corporate affairs at Nike and Renault.  Author of Get the M.E.M.O.

Read the game where sports and politics meet

Multiple World Cups & Olympics
Formula 1 as Sponsor, Team, and Partner
FESI Vice-Chair · APICE Chair

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NEW BOOK JUNE 2026

Get the M.E.M.O. Sport Edition

Focus or Fail in the Field Where Sports and Politics Meet

Speaker at Podium
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Get the M.E.M.O.

4-Step Framework For Deciding With Confidence

M

Map

Stakeholders

Impacts

Actions

E

Execute

Response

Foresight

Governance

M

Measure

Agility

Efficiency

Trust

O

Optimize

Management

Comparison

Reporting

Image by Slava Taukachou

for organizations & leaders

The decision room

online & in person

PRIVATE MEETINGS

IT COSTS LESS TO HEAR BAD NEWS PRIVATELY 

THAN TO SEE IT BECOME NEWS

TESTIMONY

"Athia is a true visionary, whose insights and guidance are invaluable, making him a benchmark."

​

Suelma Rosa, VP Corporate Affairs LatAm, PepsiCo

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